Search Engine Optimization or SEO for short is one of those mystifying marketing pieces for business owners. In fact, one of the interesting emails I receive from clients is when they forward me an email that says, “We have noticed that your website needs help in being found when searched on Google.” They wonder if they need to do anything. I always ask them this question, “With the millions of websites online, how did they find your website?” There is usually dead silence on the other end while that question computes.
What is all this hype about Big Data and how can our businesses capitalize on Big Data?
As I was doing some research for a presentation about the trends for 2017, this was mentioned more than once. I was curious as to what it was all about.
Over the past few weeks I've been hosting workshops on Planning Your Marketing and have found the workshops very informative not only for those attending as well as myself. In an effort to extend the reach of our Aha Moments at the workshops, I've included three of the ideas discussed in hopes that you can take advantage of these in building your client base to market your business.
One of the biggest issues I hear from business owners about being involved with social media and marketing as a whole is, “I don’t have time.” My answer is to take time to plan — which is three quarters of the work.
It’s all about planning.
This year, in an effort to help our clients focus on planning, we created a Marketing Calendar. It includes marketing ideas for a variety of focus areas: marketing with your clients or employees; marketing through social media, your website, through print and outdoor signage; and finally through networking.
It’s that time again. Time to take a look at your marketing program for 2016 and create a plan for 2017. One of the things we do with our Pick Your Own Marketing Plan clients is meet with them in November or December to look at any change they may want to do for 2017. We discussed their goals and plans for growth? We review what is currently working and tweak what may not be working or needs improvement.
As an authorized local expert for Constant Contact, I often teach the benefits of email marketing as a lead generating tool. Combining email marketing with your favorite social media channel can be even more powerful. Recently, we put together a few campaigns with business owners and organizations to do just that.
So often when I'm training business owners about social media I ask, “What is it that keeps you from getting involved with social media?” They answer, I don't know what to write or share.
First, we will discuss what types of posts are working well on social media channels. No longer is Twitter just 140 characters of text. You can add photos and videos, too. For Facebook, you can use live videos, videos, photos, and text. If LinkedIn is where you are, it's videos, photos, long posts, and short posts. As far as what works best, it's videos, next is photos, and last is text.
So often I hear business owners say, “I really need to get involved on Facebook but have no idea where to begin.” What we say to business owners is the first step is to face your fears. If your fear is that you’re afraid of making a mistake or post the wrong thing, know that on Facebook you have the ability to put your posts into draft for someone to look at before you publish them. Even if you happen to post something, but you’ve made a mistake, you can delete the post.
Gathering the results for traditional marketing usually comes in the form of phone calls, feet in the door, coupons, and increased revenue. But how do you know what's happening with your social media marketing? This month's column will be all about tools to track your social media marketing results. There should never be any money or time spent on promoting your business with social media without measuring the results.
The expression "Use a picture. It's worth a thousand words." appeared in a 1911 newspaper article quoting newspaper editor Tess Flanders discussing journalism and publicity. With the ability to add text to that perfect photo, we can now say it’s worth more than a thousand words.
Why visuals?
In 2015, both Facebook and Twitter introduced video to their platforms and for good reason. Studies have shown that users are 44 percent more likely to engage with content that contains pictures and video falls into that category.
Search Engine Optimization or SEO for short is one of those mystifying marketing pieces for business owners. In fact, one of the interesting emails I receive from clients is when they forward me an email that says, “We have noticed that your website needs help in being found when searched on Google.” They wonder if they need to do anything. I always ask them this question, “With the millions of websites online, how did they find your website?” There is usually dead silence on the other end while that question computes.
What is all this hype about Big Data and how can our businesses capitalize on Big Data?
As I was doing some research for a presentation about the trends for 2017, this was mentioned more than once. I was curious as to what it was all about.
Over the past few weeks I've been hosting workshops on Planning Your Marketing and have found the workshops very informative not only for those attending as well as myself. In an effort to extend the reach of our Aha Moments at the workshops, I've included three of the ideas discussed in hopes that you can take advantage of these in building your client base to market your business.
One of the biggest issues I hear from business owners about being involved with social media and marketing as a whole is, “I don’t have time.” My answer is to take time to plan — which is three quarters of the work.
It’s all about planning.
This year, in an effort to help our clients focus on planning, we created a Marketing Calendar. It includes marketing ideas for a variety of focus areas: marketing with your clients or employees; marketing through social media, your website, through print and outdoor signage; and finally through networking.
It’s that time again. Time to take a look at your marketing program for 2016 and create a plan for 2017. One of the things we do with our Pick Your Own Marketing Plan clients is meet with them in November or December to look at any change they may want to do for 2017. We discussed their goals and plans for growth? We review what is currently working and tweak what may not be working or needs improvement.
As an authorized local expert for Constant Contact, I often teach the benefits of email marketing as a lead generating tool. Combining email marketing with your favorite social media channel can be even more powerful. Recently, we put together a few campaigns with business owners and organizations to do just that.
So often when I'm training business owners about social media I ask, “What is it that keeps you from getting involved with social media?” They answer, I don't know what to write or share.
First, we will discuss what types of posts are working well on social media channels. No longer is Twitter just 140 characters of text. You can add photos and videos, too. For Facebook, you can use live videos, videos, photos, and text. If LinkedIn is where you are, it's videos, photos, long posts, and short posts. As far as what works best, it's videos, next is photos, and last is text.
So often I hear business owners say, “I really need to get involved on Facebook but have no idea where to begin.” What we say to business owners is the first step is to face your fears. If your fear is that you’re afraid of making a mistake or post the wrong thing, know that on Facebook you have the ability to put your posts into draft for someone to look at before you publish them. Even if you happen to post something, but you’ve made a mistake, you can delete the post.
Gathering the results for traditional marketing usually comes in the form of phone calls, feet in the door, coupons, and increased revenue. But how do you know what's happening with your social media marketing? This month's column will be all about tools to track your social media marketing results. There should never be any money or time spent on promoting your business with social media without measuring the results.
The expression "Use a picture. It's worth a thousand words." appeared in a 1911 newspaper article quoting newspaper editor Tess Flanders discussing journalism and publicity. With the ability to add text to that perfect photo, we can now say it’s worth more than a thousand words.
Why visuals?
In 2015, both Facebook and Twitter introduced video to their platforms and for good reason. Studies have shown that users are 44 percent more likely to engage with content that contains pictures and video falls into that category.
