Mastering Social Media

Setting SMART Goals for Your Social Media

Setting SMART goals is an excellent way to focus your social media efforts. Creating goals for the month or quarter helps to dial down your message and measure if it is making an impact. Set aside some time to brainstorm your social media goals. Next look at the goals to see if they meet the criterial below.

• Specific — I want more Facebook followers is not a specific goal. However, I want to increase my Facebook followers by 500 or I want to increase the signups for my newsletter coming from Facebook by 50 percent are specific goals.

Holiday Success Starts with a Plan

I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start making a plan. We have no idea what this holiday season will look like, but it is a safe bet that people will be making many online purchases.

Here are the things you should be doing now to set up for your success later.

1. Confirm that all your information is up to date and consistent across social media.

2. Try to build brand awareness through your social media. Use different social media sites like Instagram, Reels Stories, and ads. 

How to be Consistent on Social Media

The last year has taught business owners the importance of connecting with their customer base. They can do this through social media. Most social media algorithms reward regular postings and engagements. That is important if you want people to find and get updates about your business.

Facebook is a great way to keep your customers informed about new information like changes to your hours. Customers will be more inclined to visit a business that has up to date information. You really do not want people showing up at your business when it is closed because the hours were wrong.

Free Tools for Social Media Creation

Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started.

Graphics and stock photography

Content Creation Tips

There is no right way to post social media content. Truthfully, you must figure out a system that works for you and be consistent. The best way to stop being overwhelmed is to have a plan. Here are a few tips that might help.

Facebook Reviews — It’s All About the Ask

People buy from businesses that they know, like, and trust. One way to increase your trust factor is through Facebook Reviews. Customers can recommend your business to others and leave comments about it.

If you don’t have a review tab on your page, go to Settings then Templates and Tabs. You want to turn on reviews so that they will show up. Now that you have confirmed that your review tab is visible, it’s time to ask for some reviews.

Grow Your Audience with Instagram Reels

Are you looking to grow your Instagram account? Creating Reels on Instagram is an excellent way to work with the current algorithm to grow your account. Why? Reels is a new feature that Instagram is trying to grow, so they are rewarding Reels with increased reach.

Utilizing Video for Social Media

It is 2021 and video content is still an important tool for social media. Most, if not all, algorithms favor videos, and most people will stop scrolling to watch them. Right now, make a plan to incorporate video into your social media strategy as often as possible. If you only have a smart phone, you have everything you need to get started. Now, how can you incorporate video into your social media?

Making Instagram Work for Your Business

It is important that your Instagram account is set up as a business profile. With that, you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts, Stories, and IGTV. That information will help you grow.

Check out your Insights to see how your account is preforming. Here are some things you can see there:

Activity

  • Impressions
  • Profile Visits
  • Email Button Taps
  • Call Button Taps

Content Interactions

Setting SMART Goals for Your Social Media

Setting SMART goals is an excellent way to focus your social media efforts. Creating goals for the month or quarter helps to dial down your message and measure if it is making an impact. Set aside some time to brainstorm your social media goals. Next look at the goals to see if they meet the criterial below.

• Specific — I want more Facebook followers is not a specific goal. However, I want to increase my Facebook followers by 500 or I want to increase the signups for my newsletter coming from Facebook by 50 percent are specific goals.

Holiday Success Starts with a Plan

I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start making a plan. We have no idea what this holiday season will look like, but it is a safe bet that people will be making many online purchases.

Here are the things you should be doing now to set up for your success later.

1. Confirm that all your information is up to date and consistent across social media.

2. Try to build brand awareness through your social media. Use different social media sites like Instagram, Reels Stories, and ads. 

How to be Consistent on Social Media

The last year has taught business owners the importance of connecting with their customer base. They can do this through social media. Most social media algorithms reward regular postings and engagements. That is important if you want people to find and get updates about your business.

Facebook is a great way to keep your customers informed about new information like changes to your hours. Customers will be more inclined to visit a business that has up to date information. You really do not want people showing up at your business when it is closed because the hours were wrong.

Free Tools for Social Media Creation

Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started.

Graphics and stock photography

Content Creation Tips

There is no right way to post social media content. Truthfully, you must figure out a system that works for you and be consistent. The best way to stop being overwhelmed is to have a plan. Here are a few tips that might help.

Facebook Reviews — It’s All About the Ask

People buy from businesses that they know, like, and trust. One way to increase your trust factor is through Facebook Reviews. Customers can recommend your business to others and leave comments about it.

If you don’t have a review tab on your page, go to Settings then Templates and Tabs. You want to turn on reviews so that they will show up. Now that you have confirmed that your review tab is visible, it’s time to ask for some reviews.

Grow Your Audience with Instagram Reels

Are you looking to grow your Instagram account? Creating Reels on Instagram is an excellent way to work with the current algorithm to grow your account. Why? Reels is a new feature that Instagram is trying to grow, so they are rewarding Reels with increased reach.

Utilizing Video for Social Media

It is 2021 and video content is still an important tool for social media. Most, if not all, algorithms favor videos, and most people will stop scrolling to watch them. Right now, make a plan to incorporate video into your social media strategy as often as possible. If you only have a smart phone, you have everything you need to get started. Now, how can you incorporate video into your social media?

Making Instagram Work for Your Business

It is important that your Instagram account is set up as a business profile. With that, you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts, Stories, and IGTV. That information will help you grow.

Check out your Insights to see how your account is preforming. Here are some things you can see there:

Activity

  • Impressions
  • Profile Visits
  • Email Button Taps
  • Call Button Taps

Content Interactions

No questions have been added to this group.
No polls have been added to this group.

Recent activity in this group

Group contributors

Contributors

  • Theresa Mintzer's picture
  • Bill Haley's picture

Organizers

  • Alyse Mitten's picture