Mastering Social Media

Facebook Reviews — It’s All About the Ask

People buy from businesses that they know, like, and trust. One way to increase your trust factor is through Facebook Reviews. Customers can recommend your business to others and leave comments about it.

If you don’t have a review tab on your page, go to Settings then Templates and Tabs. You want to turn on reviews so that they will show up. Now that you have confirmed that your review tab is visible, it’s time to ask for some reviews.

Grow Your Audience with Instagram Reels

Are you looking to grow your Instagram account? Creating Reels on Instagram is an excellent way to work with the current algorithm to grow your account. Why? Reels is a new feature that Instagram is trying to grow, so they are rewarding Reels with increased reach.

Utilizing Video for Social Media

It is 2021 and video content is still an important tool for social media. Most, if not all, algorithms favor videos, and most people will stop scrolling to watch them. Right now, make a plan to incorporate video into your social media strategy as often as possible. If you only have a smart phone, you have everything you need to get started. Now, how can you incorporate video into your social media?

Making Instagram Work for Your Business

It is important that your Instagram account is set up as a business profile. With that, you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts, Stories, and IGTV. That information will help you grow.

Check out your Insights to see how your account is preforming. Here are some things you can see there:

Activity

  • Impressions
  • Profile Visits
  • Email Button Taps
  • Call Button Taps

Content Interactions

Preparing for the New Year

To make a plan for the future, you need to understand where you are right now. Before you put together your strategy for the New Year, here are some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts.        

Some things that you need to look at across all accounts.

List your social media platforms:

Strategic Social Media Bios

Bios on your social media accounts are one way to help potential customers find you. They are also an introduction to your brand. Read on for some tips to make a good impression.

Start Building Your Audience for Holiday Success

I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start thinking about the holidays. We have no idea what this holiday season will look like, but it is a safe bet that people will be making a lot of online purchases.

Here are the things you should be doing now to set up for your success later.

Create a Consistent Presence on Social Media

We live in uncertain times. Now more than ever it is it is important to have a consistent presence on social media. Most social media algorithms reward regular postings and engagements. That is especially important if you want people to find and get updates about your business.

Free Tools for Social Media Creation

Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started.

Graphics and stock photography

• Canva — There are thousands of templates that you can customize to your branding. They also have stock photography. There is a paid version with more capabilities. You can post directly to Facebook, Pinterest, and Twitter as well.

• Unsplash  — Free stock photography

• Pexels — Free stock photography

Facebook Reviews — It’s All About the Ask

People buy from businesses that they know, like, and trust. One way to increase your trust factor is through Facebook Reviews. Customers can recommend your business to others and leave comments about it.

If you don’t have a review tab on your page, go to Settings then Templates and Tabs. You want to turn on reviews so that they will show up. Now that you have confirmed that your review tab is visible, it’s time to ask for some reviews.

Grow Your Audience with Instagram Reels

Are you looking to grow your Instagram account? Creating Reels on Instagram is an excellent way to work with the current algorithm to grow your account. Why? Reels is a new feature that Instagram is trying to grow, so they are rewarding Reels with increased reach.

Utilizing Video for Social Media

It is 2021 and video content is still an important tool for social media. Most, if not all, algorithms favor videos, and most people will stop scrolling to watch them. Right now, make a plan to incorporate video into your social media strategy as often as possible. If you only have a smart phone, you have everything you need to get started. Now, how can you incorporate video into your social media?

Making Instagram Work for Your Business

It is important that your Instagram account is set up as a business profile. With that, you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts, Stories, and IGTV. That information will help you grow.

Check out your Insights to see how your account is preforming. Here are some things you can see there:

Activity

  • Impressions
  • Profile Visits
  • Email Button Taps
  • Call Button Taps

Content Interactions

Preparing for the New Year

To make a plan for the future, you need to understand where you are right now. Before you put together your strategy for the New Year, here are some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts.        

Some things that you need to look at across all accounts.

List your social media platforms:

Strategic Social Media Bios

Bios on your social media accounts are one way to help potential customers find you. They are also an introduction to your brand. Read on for some tips to make a good impression.

Start Building Your Audience for Holiday Success

I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start thinking about the holidays. We have no idea what this holiday season will look like, but it is a safe bet that people will be making a lot of online purchases.

Here are the things you should be doing now to set up for your success later.

Create a Consistent Presence on Social Media

We live in uncertain times. Now more than ever it is it is important to have a consistent presence on social media. Most social media algorithms reward regular postings and engagements. That is especially important if you want people to find and get updates about your business.

Free Tools for Social Media Creation

Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started.

Graphics and stock photography

• Canva — There are thousands of templates that you can customize to your branding. They also have stock photography. There is a paid version with more capabilities. You can post directly to Facebook, Pinterest, and Twitter as well.

• Unsplash  — Free stock photography

• Pexels — Free stock photography

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