Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Get Up, Stand Up

We are living through turbulent times. The past decade has brought a virus, widespread illegal immigration, and social issues in cities caused by these events. It has impacted both rural areas and downtowns across America. 

As I have mentioned several times, the current period the US is experiencing closely resembles Mao’s Cultural Revolution years. This was a decade-long sociopolitical movement that began in 1966 to strengthen Mao's authority and support communism by removing traditional and capitalist influences from Chinese society. 

Fourth and Elm in Cincinnati

I spent some time in Cincinnati as part of my economic development survey of 70 cities across the country. I was a little surprised by the recent fight at 4th and Elm, as I was at that location the week before, although not at 3 AM.

Life on the Road

I'm currently on a nationwide trip across the United States to explore vacancies and various types of businesses in American downtowns today. My 70-city journey has already taken me through Memphis, many cities in Texas, and up along the California coast.

Most signs of the 2021 lockdown protests have now disappeared, indicating a return to normal. Many cities have made significant progress in filling some of the vacancies. While some cities have filled vacancies, some previously occupied stores are now vacant. Overall, things have evened out a bit across these cities. 

Riots in Los Angeles

Not many people deal with riot control on a civilian level. As I watch TV and observe the rioting, I think about the measures that I had to invoke after the Mardi Gras riots and the Greek Picnic sexual assaults on South Street.

Sitting down and reviewing everything with the city and state police was eye-opening.  Much of it was about the preparation and the initial setup of barriers. For the most part, my role was the public information portion and the voice, eyes, and ears on the street to call in potential issues.

Turmoil in Grant World

These are interesting times if you make your money providing public finance, like I do. I have an EPA Environmental Justice application pending. It is a good application, but you never know if they want to review all applications over $50,000; mine is $150,000. If we get the money, it will mean we met the Trump criteria. 

How can I shepherd it through? I need to wait. 

I Get Another Chance

Very rarely do you fail at something and get another chance to fix it.  Such is the case with the only blackspot on my resume.

Flood Control Along Beaver Creek

In mid-November, we held the second public meeting of the stakeholders along the floodplain in Caln Township. The Borough of Downingtown is a sub-basin area of Brandywine Creek. The houses along Brandywine and Beaver Creek, as well as Brandywine Creek and Parke Run, are most affected by flooding.

When Agencies Go Away, Some Programs Stay

The incoming Trump administration will bring changes, which remind me a little bit of the Reagan years. We have been promised wholesale changes in the composition of government agencies.

Agencies can be consolidated, abolished, or merged to save on administrative costs. In many cases, the agency can go away, but the programs that need to be continued will either get a rehaul and a new name or be combined into an agency with a similar focus.

When the Administrative Elite Goes Silent

When I graduated from college with a BA in Political Science, my father helped me get an appointment as an intern for the AFL-CIO in the Industrial Union Department (Old CIO). I was excited to start a career and was assigned to work on an education program explaining the new Occupational Safety and Health Act of 1971.

Good Design as an Asset in a Downtown Setting

Good design in a downtown is always the hallmark of a revitalized community. It is always easy to see bad design if it is particularly bad. When you walk down a street in a downtown, your eyes do not focus on bad design in the form of a rusty fence or a broken sign. In every town there is something.

Law and Order In Phoenixville

It was with surprise that I saw that Chief William Mossman retired from Phoenixville Police Department. His new employer will get a solid law enforcement official with street smarts and technical correctness. I always looked at my relationship with the Chief and the officers of the Phoenixville Police Department as a match made in heaven. 

The Hidden Economic and Social Impact of Illegal Workers in a Downtown Setting

Immigration is a hot topic in the presidential elections, and I started thinking about my interaction with illegal immigrants. Really it starts with me, as my grandfather was illegal. He did not find that out until he was about 90-year old, retired on social security, receiving a steelworker’s pension, black lung benefits and living in subsidized housing. I also have had work experience relevant to the issue.

Dialectics of Change

Change happens no matter who tries to stop it or promote it. When I go into a town to revitalize, by definition of the word it means change. You are taking what is in the town and offering either an enhancement, or repositioning in the regional marketplace. I always seek to look at how I proceed in terms of a linear programming model — To get from point A to point B in the straightest line possible, which will, in many cases be subject to constraints.

Grant Packaging

One of the items that people seeking government funding need to recognize is that there is not really only one source for many projects. There are federal grants, state grants, and local grants, each being a little different and each being a little alike.

Leveraging Local Dollars as a way of Funding Projects, Part 2

Last month I went over how important it is not to be an undiscovered island in a sea of projects offered to funding sources. I discussed how important it is to put a “face” on the project. Local leaders need to step to the forefront to discuss their project desires with the agencies regulating the activity. This ensures that the project is not coming from left field somewhere, but as part of an announced strategy to rectify whatever problem is at hand.

Leveraging Local Dollars as a Way for Funding Projects

People are always asking me, “how is it that you are able to access grants”? I always blow off that question because I do not know. I know that if you write a good application, you score a lot of points and you are competitive. That is all that you can ask, that you are competitive to get yourself on the board.

Financial Packaging in a Difficult Environment

In a time when money is tight in the public sector, things become more competitive when a community is seeking money for economic development. I write grants, and know that the level of the quality of applications is higher when there is less money. 

Much of the time, the types of grants a community can apply for is dictated through the availability of local match money. Where there is an issue with raising the local match, the types of grants and availability of grants are limited.

Who Revitalizes a Downtown?

Any time you hear of a town that wants to revitalize the downtown area, there are reasons for people get together to form a revitalization committee. Some towns are not that bad. Some towns are really bad. The question is always, what do we do to fix it? Many times, the answers the group comes up with, are to tell others what to do.

Change as a Constant

Since I am the only recognized “Agent of Change” in Pennsylvania… so declared by the Governor at one time… I thought I would change up this column a little bit this month and write about change. 

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Barry Cassidy created Get Up, Stand Up in the Downtown Marketing and Development group
Tue, 9/23/2025 - 3:06pm
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Barry Cassidy posted Fourth and Elm in Cincinnati in the Downtown Marketing and Development group
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